Fundraising Analytics
From Wikitech
How fundraising analytics works.
Contents |
Data Mining
Banner and landing page impressions are recorded by udp2log. These logs are formatted according to the Wikimedia squid log format.
Banner Impressions
Although a lot of information is recorded by the squid logs, not all of that information is useful for fundraising analytics and is not written to a database. Banner impression stats are not intended to and should not be traceable back to individual users. They are used in aggregate to help determine the creative direction of the fundraiser.
